What we know today ...

Mobile consumers are themselves, defining the scope of SMS text marketing and mobile platforms, including applications and advanced mobile websites that offer search and purchasing capabilities.

• 89% of consumers use a mobile phone
• Over half prefer promotional offers via text on their mobile device
• 95% of all text messages are opened!
• 85% of all texts are opened within one hour!
• 35% - 65% of consumers who receive promotional texts on their mobile phone take action!

While new iPhone and other smartphone applications are being churned out weekly, SMS text-only platforms still provide the widest coverage for most businesses, and are the foundation of building a loyal customer mobile data base to market to again and again.

What does this mean for business owners?

The most successful mobile marketing platform (text promotions) are still the most affordable (pennies on the dollar) and can be set up in a day!

Mobile is easy, quick and extremely cost effective, offering a higher ROI than direct mail, print, radio and TV on their own.

When a mobile promotional offer is included in a standard print, radio and/or TV advertisment, it's yet another means of engaging the mobile consumer and increasing ROI over the delivery medium in a stand-alone fashion.

The Holidays are Coming

Time is flying by, but business owners still have time to build their loyal customer data base before the critical holiday season begins, allowing them the ability to text special holiday promotions directly to their customers for higher ROI.

And after the holidays? Well, you'll have a growing list of customers to market directly to season after season, or weekly! You decide!

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