Being Heard in a Crowded Room

The foundation of any business marketing today begins with a web presence, as consumers have proven a preference for those businesses and products that they can first evaluate at a place and convenience of their choosing; online.

Is your website merely a landing page (or series of pages) filled with static content offering your visitors an online version of your company's brochure? If so, grab a beer (Rootbeer?) -- ya, ugh, make that a six-pack -- and find a comfortable chair, for you'll be waiting some while before anyone wants to chat with you.

Unless you've enlisted an agressive television, radio and print campagian, or have floods of word-of-mouth customers driving your site, you need search engines to act as your social butterfly and business connection, and they only care if you've got something worthwhile to say ...AND OFTEN!

Search engine "crawlers" never sleep, peeking behind the doors of your website 24/7 looking for keywords that are popular and relevent, and new content. When both get old and stale -- "Nothin' new here!" -- they'll stop dropping by, reducing the likelyhood that you'll show up in a local search.

Of course, new and engaging content is only part of the overall equation regarding search ranking, but it's a vital part.

Ease of navigation is a must, and of course, your site should reflect your brand on every page, but site visitors must also be capable of quickly distinguishing what makes your service or product a leader, better than the other 10+ sites that came up at a glance on GoogleSearch.

In other words, what display of copy, topics, digital media and/or graphics tell your visitors that you've got it all; knowledge, experience, product line and service commitment? Where does the emotional buy-in factor come from that keeps them there longer than thirty-seconds and results in contact?

Is your site's only expanded and updated content a scrolling headline "news" section, featuring national articles off the AP, or do you create your own frequently-added content with features reflecting local issues a visitor can easily relate to? It matters to new and returning site visitors and also to search engines.

Google, for instance, has changed its algorhythms (used to rank sites), now giving at least some preference to those sites who feature content relevent to local searchers ("What have you done for me, or within our community lately?") over those who use content fed and updated automatically by impersonal data farms having little local relevence.

Sight, sound, ease of interaction and contact, and of course, great copy, all play a role in the success of your web presence. It's about quality of content and how you engage your visitors, not how many pages you have.

To disguss ways we can help you build a new site (or enhance and old one), contact us!